New Balance

Once known as the underdog of athletic footwear, New Balance has flipped the script to become one of the most influential names in sneakers today. With a heritage rooted in craftsmanship and comfort, the brand now commands hype with collaborations from Aimé Leon Dore to Stone Island, while silhouettes like the 550 and 990 dominate streets worldwide. Balancing performance, culture, and timeless design, New Balance proves that staying true to your roots is the real flex.