Billionaire Boys Club

Founded by Pharrell Williams and NIGO®, Billionaire Boys Club has been breaking boundaries since 2003 with its blend of luxury, street, and skate culture. Known for bold graphics, iconic astronaut logos, and limited drops, BBC turned the phrase “Wealth is of the heart and mind, not the pocket” into a global movement. From collabs with Adidas to exclusive capsule collections, the brand continues to shape streetwear’s future while staying true to its playful, rebellious DNA.